Wyatt Family

One of the biggest hurdles for anyone suffering from mental illness is overcoming the stigma. It is the number one reason why two-thirds of those living with mental illness do not seek help.

The Bell Let’s Talk awareness campaign encourages a national conversation about mental illness and helps fight the stigma and impact of mental health issues across Canada.

Last year, a record 122,150,772 tweets, texts, calls and shares were made as part of the campaign, helping to raise more than $6.1 million for mental health initiatives. The hashtag #BellLetsTalk was a number-one trend on Twitter in Canada and worldwide, with a total of 4,775,708 tweets made.

As the exclusive Canadian broadcast partner for the Invictus Games Toronto 2017, Bell has announced that Bruno Guévremont, captain of the 2016 Invictus Games Team Canada, will be the newest ambassador in the 2017 Bell Let’s Talk campaign. A 15-year veteran of the Royal Canadian Navy, Bruno has struggled with post-traumatic stress injury since his release from the military. This will be the first time in the campaign’s seven-year history that a soldier or veteran will be profiled, and doing so will certainly help increase public awareness of the broad spectrum of mental health issues faced by members of our military community.


This month, help us make a change. Join the conversation around mental illness and take part in Bell Let’s Talk activities.

#IAM #BellLetsTalk Twitter Chat

Help us break the stigma around mental health by participating in our Mental Health Awareness Twitter chat on January 25, Bell Let’s Talk Day. From noon to 1 p.m. (ET) follow us on Twitter (@InvictusToronto) and show your support for those coping with invisible wounds by using hashtags #IAM #BellLetsTalk.

For every tweet using #BellLetsTalk, Bell will contribute 5 cents to programs dedicated to mental health!